Product Design Lead · Design Engineering
I design product systems that make complex software easier to use, build, and scale.
I'm Bora, an Amsterdam-based product designer and design engineer with 10+ years across B2B SaaS, mobile apps, design systems, AI workflows, and product teams that need clarity fast.
Open to virtual coffee about product, AI, and design systems
Selected work
Work that moved products, teams, and systems forward.
A few examples where the work had to be useful in the product, understandable to teams, and practical to build.
01
GoodHabitz Experts Platform
A conversational AI authoring platform that helps organizations turn expert knowledge into structured learning content.
B2B enterprise clients · 16-language localization · SCORM + LTI shipped
Lead product design · AI authoring UX · Multi-tenant CMS
02
FreshBooks Connect
Mobile product design for trades teams tracking time, expenses, and mileage in the field.
40% retention lift · 25% data accuracy lift
Lead product design · Native mobile UX · Workflow design
03
FreshBricks
A design system that helped align design and engineering across FreshBooks web applications.
93% adoption · 30% faster development
Design system strategy · Component patterns · Cross-functional adoption
04
Frank Windows & Doors
A practical Next.js and Node.js implementation for a service business with conversion-focused needs.
Production build · Freelance delivery
Design · Design engineering · Technical delivery
05
Hiroo & Profillet
Brand, website, and Webflow work for early-stage companies that needed clarity fast.
Brand systems · Web experiences
Brand direction · Website design · Webflow implementation
What I'm good at
I work where product direction, interface craft, and design engineering meet.
Product strategy
Turn vague business goals into product direction, priorities, and decisions a team can act on.
Native mobile UX
Design field-ready flows that respect platform patterns, speed, context, and edge cases.
Design systems
Create component patterns, usage rules, and adoption paths that help teams move consistently.
Interaction design
Shape states, motion, empty moments, and details that make complex flows feel understandable.
Design engineering
Prototype and build interfaces close to the real medium with React, Next.js, and Tailwind.
Design leadership
Guide craft, unblock decisions, mentor designers, and keep product conversations grounded.
Operating principles
The product should feel simpler than the system behind it.
- 01
Make the purpose obvious.
- 02
Reduce the user's mental load.
- 03
Design close to the final medium.
- 04
Use systems where repetition appears.
- 05
Ship the smallest useful version.
- 06
Add delight only where it helps the work.
Experience
A decade of product work across EdTech, mobile, systems, SaaS, and service businesses.
GoodHabitz
Product Design Lead
AI implementation for EdTech products, design-system work, and clearer learning experiences.
FreshBooks
Product Design Lead
Mobile product strategy, design systems, workflow design, and cross-functional adoption.
Ceridian
Senior Mobile Product Designer
Native mobile UX for HRM products and complex employee workflows.
Rogers Communications
Senior Mobile Product Designer
Telecom product experiences across mobile touchpoints and customer journeys.
Compass Digital Labs
Senior Product Designer
Product design for commerce and service experiences.
Testimonials
People I worked with noticed the bridge between design craft and engineering.
Scott Williams
Director of Design
“Bora is an exceptional design professional who combines strong technical skills, a deep understanding of engineering practices, and a keen user-centred mindset.”
Kiley Meehan
Head of Design
“An intriguing mix of technical and craft talent, Bora brought a systems-thinking approach to all aspects of his work.”
Vishal Assija
Senior Engineer Mobile
“Every engineer dreams of working with designers who understand feasibility, complexity, and how to support the engineering team.”
Yvonne Shek
VP of Design
“Bora is strong in understanding intricate requirements and translating them into clear design options.”
Build notes
Experiments, prototypes, and things I'm learning.
Small threads from the builder side of my work: AI workflows, voice UX, systems, mobile patterns, and implementation details.
Prototype
AI receptionist workflows
Mapping intake, routing, and handoff flows for service businesses using AI voice agents.
Exploring
Multilingual voice UX
Testing how language switching, confirmation, and trust cues should work in voice products.
Learning
Design-system explorations
Trying lighter component rules that help teams ship without turning systems into bureaucracy.
Archived
Mobile interaction patterns
A personal library of navigation, empty states, and task-heavy mobile interaction ideas.
Shipped
AI-assisted product operations
Small automations that reduce repetitive product and client operations work.
Learning
Front-end playgrounds
Interface experiments in React, Next.js, Tailwind, motion, and practical implementation details.
Contact
Have a complex product problem that needs clearer shape?
I'm always interested in thoughtful conversations around product design, design systems, AI workflows, mobile UX, and teams trying to ship better software.